About Jade
Jade is a Marketing Manager with 8 years of experience in content strategy, integrated marketing, branding, editorial writing, social media management, project management, email marketing, and creative direction. She has successfully managed social and content teams, events, campaign shoots and crafted brand campaigns and partnerships.
Jade is passionate about using storytelling and creativity to connect with audiences. She has a strategy first and then a creative next mindset, she loves to use a mix of storytelling, data, and trends to create strategy then hop into her creative direction bag and watch her ideas come to life while managing photoshoots/video shoots and influencer campaigns.
She hopes to continue to grow professionally and creatively to become a Creative Director, Head of Social, or Director of Creative.
Her background in various industries allows her to be flexible. However, Jade’s niche is most notably in start-up DTC brands in the food and beverage industry and wellness and beauty industry. Usually storytelling through a cultural lens to Gen-Z and Millennial audiences.
Creative Direction
Copywriting
Work
Content Strategy
Brand Identity
Brand Partnerships
Editorial Writing
BET+
Aubi & Ramsa
01
02
Orchestrated the full creative production for a 2022 - 2023 rebranding initiative for Partake Foods, that involves overseeing and
coordinating all aspects of the rebranding process to ensure a cohesive and effective brand identity transformation.
Highlights: Managed a 7-day photo and video shoot with a food photographer for website, social, product, and other assets.
Brand Identity
Initiated and streamlined core marketing processes for Housebar, including the successful launch of email marketing and SMS campaigns via Mailchimp, paid advertising on Meta platforms, website and app enhancements, and the implementation of a delivery service.
Highlights: Gathered 2,400 email subscribers in 2 months of launching email marketing.
Brand Identity & Strategy
Marketing Processes
Video & Photo Production
03
Production Manager
Managed press, written content, photography, ads, and commercials for upcoming product releases and activations. Collaborated with the VP of Marketing and Graphic Designer to create CTV commercials for high-profile partnerships with Partake Foods x Walmart and Partake Foods x Target.
04
Creative Production
Took charge of creative direction by conceptualizing shot lists and managing all aspects of creative photoshoots and video shoots for the brand. Responsible for content editing and ensuring alignment with brand standards for various channels.
Website
05
Copywriter
Formulated, developed, and implemented core brand language for strategic placements, including but not limited to About (Brand), About (Founder), Product Descriptions, Packaging (as needed), Marketing Materials, Brand Social Profiles, Decks (as needed), and Briefs for Scotch Porter.
Highlights: Updated entire website and PDP pages, and product descriptions to match new brand voice/tone and culture.
06
Brand Voice
Demonstrated adeptness in overseeing and maintaining the brand voice, fostering community engagement, and spearheading creative and content production for all social copy, creative assets, and video content across various social channels for AllRecipes.
Highlights: Customer and community listening to strengthen brand voice and promote relevant content.
Stand Outs
My Domaine
AllRecipes
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As the "Social & Content Producer," I oversaw the content strategy and daily posting on Instagram, Facebook, and Pinterest. During my tenure, the site attracted over three million monthly users and gained a following of 1.1 million on these platforms. November 22' - February 23' 41,968 Net New Followers (+1,081%) IG. November 22' - February 23' 12.52m Impressions (+300%) IG
As the "Content Strategist," I was responsible for daily posting, editing, and optimization of content, community engagement, and monitoring key platform-specific metrics to make data-informed decisions. Additionally, I monitored current social trends and competitors' social media presence to identify new opportunities for the social accounts totaling 3.4 million followers.
Partake Foods
Expertise
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Increased traffic to the PartakeFoods.com blog by 31% in Q4 vs. Q3 from social channels. Led content and production of content
to improve Partake’s social accounts by 28.1% from July 21' to Sept 22'. Fully organized and executed creative production for a 2022 rebrand that increased engagement by (+42%) and Impressions by (+55%) from the previous calendar year.
Brand Identity →
Brand Strategy →
Brand Storytelling →
Video Production →
Creative Direction →
Integrated Marketing →
Editorial Work
Jade Robinson
The story always needs to be told
JadeImaniRobinson@gmail.com
Marketing Manager- Integrated Marketing + Cultural Storytelling | Custom-Content Production | Creative Direction| Content Strategy
Washington D.C/ New York City